AI WHISPERERS: What Should You Do When Clients Ask About AI?

Wednesday, July 9, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

“Can you do AI?” If your clients aren’t already asking you this question, they soon will be. So when they do inevitably ask the question, what should you say? Or more importantly, what should you show them?

For Andy Nicol, managing director of Sputnik Digital, these questions proved to be a turning point for his agency. Despite there being no guaranteed return, Andy decided to take the plunge and build AI prototypes – without a brief or a budget.

“We knew it was possible, and we wanted to be able to show clients what we could do – not just talk about it,” he says. “Sometimes the best way to move things forward is to just build something and see where it takes you. And it's here to stay. When we’re designing anything now, we always think about where AI can fit in.”

In this session, Andy will share how his team tackled the “Do you do AI?” question by jumping in feet first.

https://agencyhackers.zoom.us/meeting/register/lTnODMEtQ5yPaV782Q23lA

83852022072

Add to Calendar 2025/07/09 11:00:00 2025/07/09 12:00:00 Europe/London AI WHISPERERS: What Should You Do When Clients Ask About AI? “Can you do AI?” If your clients aren’t already asking you this question, they soon will be. So when they do inevitably ask the question, what should you say? Or more importantly, what should you show them?

For Andy Nicol, managing director of Sputnik Digital, these questions proved to be a turning point for his agency. Despite there being no guaranteed return, Andy decided to take the plunge and build AI prototypes – without a brief or a budget.

“We knew it was possible, and we wanted to be able to show clients what we could do – not just talk about it,” he says. “Sometimes the best way to move things forward is to just build something and see where it takes you. And it's here to stay. When we’re designing anything now, we always think about where AI can fit in.”

In this session, Andy will share how his team tackled the “Do you do AI?” question by jumping in feet first.

https://agencyhackers.zoom.us/meeting/register/lTnODMEtQ5yPaV782Q23lA

83852022072 false MM/DD/YYYY OPAQUE aXRKQcvxTzFemuqrpmMz57780

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