Organic Social Media: Is it a Marketing Channel or Not?

What comes first — stakeholders not factoring organic social media into their revenue strategies or marketing teams failing to hold social media to the same performance standards that use for their email, events, or paid ad campaigns?

As CMO, it is your job to communicate the impact of every dollar spent in CFO-friendly terms. So, if you’re looking to grow your investment in social media, be prepared to draw a clear, straight line between social media, revenue, and the company’s strategic priorities. 

The question is, does organic social media meet the standard to be considered a marketing channel? And more importantly, can you sell organic social media to your C-suite, so you can get a bigger budget and team? Let’s talk about it. 

Join us on March 29 at 11 am ET, 4 pm BT, as our panel of experts gives you the tools you need to prove the value of organic social media, once and for all. 
 
Sign up and you’ll learn:
 

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite