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DESCRIPTION:Branding guru Laura Ries explains why brands need strategic enemies to win. Learn how Tesla\, Liquid Death\, and Salesforce built billion-dollar brands by picking fights\, not claiming superiority on CXOTalk episode 893.
X-ALT-DESC;FMTTYPE=text/html:Branding guru Laura Ries explains why brands need strategic enemies to win. Learn how Tesla, Liquid Death, and Salesforce built billion-dollar brands by picking fights, not claiming superiority on CXOTalk episode 893.
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SUMMARY:The Branding Manifesto: Choose Your Enemy\, Win the War
DTSTART;TZID=America/New_York:20250912T113000
DTEND;TZID=America/New_York:20250912T130000
DTSTAMP:20260407T103907Z
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LOCATION:https://www.cxotalk.com/episode/the-branding-manifesto-choose-your-enemy-win-the-war
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