BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \nhttps://event.on24.com/wcc/r/3854340/BEB879DE7E926FA109D9090DC0DE0DC6\n\nNo it’s not a typo… ‘THEY’ is THE most important word in the title for this session. No matter how brilliant your marketing or sales\, if you’re not in lockstep with your prospect or customer\, don’t understand their needs\, what keeps them up at night (as it relates to your solution)… well then… What is the point?! \n \nWith marketers now being asked to do more with less (budget\, resources\, time)\, how do you keep the customer at the heart of what you do? \n \nJoin B2B marketing leaders\, Corrina Owens\, Senior ABM Manager at Gong.io\, Stephen Ngo\, Head of Product Marketing at Paddle and Peter Schroeder\, Director\, Integrated Campaigns at Circle as they discuss and share the ‘where\, when and how’s’ of meeting buyer expectations while achieving their business goals. \n \nHosted by Nirosha Methananda\, VP of Marketing at Influ2\, in this session\, we will ask and answer the questions: \n\n•    What are the best ways to understand your buyer? \n•    Do buying groups matter?\n•    How to use personas and insights across the customer lifecycle\n•    Is (insert marketing tactic currently canceled) actually dead? \n•    Content: What’s working? What’s not?  
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br /><a href="https://event.on24.com/wcc/r/3854340/BEB879DE7E926FA109D9090DC0DE0DC6">https://event.on24.com/wcc/r/3854340/BEB879DE7E926FA109D9090DC0DE0DC6</a><br><br>No it’s not a typo… ‘THEY’ is THE most important word in the title for this session. No matter how brilliant your marketing or sales, if you’re not in lockstep with your prospect or customer, don’t understand their needs, what keeps them up at night (as it relates to your solution)… well then… What is the point?! <br /> <br />With marketers now being asked to do more with less (budget, resources, time), how do you keep the customer at the heart of what you do? <br /> <br />Join B2B marketing leaders, Corrina Owens, Senior ABM Manager at Gong.io, Stephen Ngo, Head of Product Marketing at Paddle and Peter Schroeder, Director, Integrated Campaigns at Circle as they discuss and share the ‘where, when and how’s’ of meeting buyer expectations while achieving their business goals. <br /> <br />Hosted by Nirosha Methananda, VP of Marketing at Influ2, in this session, we will ask and answer the questions: <br><br>•    What are the best ways to understand your buyer? <br />•    Do buying groups matter?<br />•    How to use personas and insights across the customer lifecycle<br />•    Is (insert marketing tactic currently canceled) actually dead? <br />•    Content: What’s working? What’s not?  
UID:1776244416addeventcom
SUMMARY:Discussion: Meeting Your Buyer Where\, When & How THEY Want!
DTSTART;TZID=America/New_York:20220721T120000
DTEND;TZID=America/New_York:20220721T130000
DTSTAMP:20260415T091336Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3854340/BEB879DE7E926FA109D9090DC0DE0DC6
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR