Getting Ahead of Unpredictable Change: A New Framework for Product and Experience Innovation

Tuesday, September 14, 3:00pm - 4:00pm (EDT)

Time shown in-04:00 America, New York

Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3339644/D99D8DFA174390C3F9C583AD6A66645F

Retailers got an instant education in the importance of innovation in 2020, as the industry’s already rapid pace of change accelerated even further in response to COVID-19. Now, as retail moves to its new normal , retailers need to ensure they have systems in place to quickly respond to new trends and opportunities.

One key area that will require significant agility moving forward is customer experience development. This session will reveal how retailers can transform their processes for ideation and innovation so that they are ongoing, iterative and revenue-driven, starting with deep research and customer journey mapping through real-world testing and feedback. Ken Morris, Managing Partner of Cambridge Retail Advisors, will share his expertise in CX development. Register to learn how to:

•Use deep customer and user experience research to solve retail challenges;
•Accelerate speed-to-value in digital product development and other areas of the retail enterprise; and
•Adjust and iterate as a part of a retailers’ digital product development lifecycle.

Add to Calendar 2021/09/14 15:00:00 2021/09/14 16:00:00 America/New_York Getting Ahead of Unpredictable Change: A New Framework for Product and Experience Innovation Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3339644/D99D8DFA174390C3F9C583AD6A66645F

Retailers got an instant education in the importance of innovation in 2020, as the industry’s already rapid pace of change accelerated even further in response to COVID-19. Now, as retail moves to its new normal , retailers need to ensure they have systems in place to quickly respond to new trends and opportunities.

One key area that will require significant agility moving forward is customer experience development. This session will reveal how retailers can transform their processes for ideation and innovation so that they are ongoing, iterative and revenue-driven, starting with deep research and customer journey mapping through real-world testing and feedback. Ken Morris, Managing Partner of Cambridge Retail Advisors, will share his expertise in CX development. Register to learn how to:

•Use deep customer and user experience research to solve retail challenges;
•Accelerate speed-to-value in digital product development and other areas of the retail enterprise; and
•Adjust and iterate as a part of a retailers’ digital product development lifecycle. https://event.on24.com/wcc/r/3339644/D99D8DFA174390C3F9C583AD6A66645F false MM/DD/YYYY 15 OPAQUE aCvRlUAkOzmkUWYKZmUj30117

https://event.on24.com/wcc/r/3339644/D99D8DFA174390C3F9C583AD6A66645F

Retail TouchPoints, marketing@retailtouchpoints.com

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