How Can Agencies Build Systems That Work for Different Brains?

Wednesday, April 22, 4:30am - 5:30am (EDT)

Time shown in-04:00 America, New York

It’s no secret that agencies tend to attract a certain kind of mind: fast thinkers, idea generators, and people who see possibilities where others see problems. But the systems we use to run agencies - project management software, tight deadlines, time tracking, endless admin - are often built for a completely different type of brain. One that is motivated by importance.

Many people, particularly those with ADHD, operate differently. “Our nervous systems are interest-based,” explains Collette Easton, multi-agency owner, turned coach and fractional people officer. “Unless something gives you that dopamine hit, it’s really hard to start.” That difference creates tension inside many agencies.

Now, alongside agency leader and ADHD coach Nick Silverstone, she’s helping agency leaders understand what this means in practice — from communication habits to management systems that actually work for the people inside them.

https://agencyhackers.zoom.us/meeting/register/JZCagy1NSxeMbLma6ZA6MA

88915811632

Add to Calendar 2026/04/22 09:30:00 2026/04/22 10:30:00 Europe/London How Can Agencies Build Systems That Work for Different Brains? It’s no secret that agencies tend to attract a certain kind of mind: fast thinkers, idea generators, and people who see possibilities where others see problems. But the systems we use to run agencies - project management software, tight deadlines, time tracking, endless admin - are often built for a completely different type of brain. One that is motivated by importance.

Many people, particularly those with ADHD, operate differently. “Our nervous systems are interest-based,” explains Collette Easton, multi-agency owner, turned coach and fractional people officer. “Unless something gives you that dopamine hit, it’s really hard to start.” That difference creates tension inside many agencies.

Now, alongside agency leader and ADHD coach Nick Silverstone, she’s helping agency leaders understand what this means in practice — from communication habits to management systems that actually work for the people inside them.

https://agencyhackers.zoom.us/meeting/register/JZCagy1NSxeMbLma6ZA6MA

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