Nothing Works Anymore: Why B2B Needs A New Playbook

Monday, April 24, 12:00pm - 1:00pm (EDT)

Time shown in-04:00 America, New York

Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4157642/2CEAF7097B311A67748180BCD9EC0D00

Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.

In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.

This session will walk through the smartest way to:

Prioritize your accounts to focus sales on the juiciest opportunities;
Use intent data to find hot, in-market accounts; and
Engage with accounts at every stage of the journey.

Add to Calendar 2023/04/24 12:00:00 2023/04/24 13:00:00 America/New_York Nothing Works Anymore: Why B2B Needs A New Playbook Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4157642/2CEAF7097B311A67748180BCD9EC0D00

Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.

In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.

This session will walk through the smartest way to:

Prioritize your accounts to focus sales on the juiciest opportunities;
Use intent data to find hot, in-market accounts; and
Engage with accounts at every stage of the journey.

https://event.on24.com/wcc/r/4157642/2CEAF7097B311A67748180BCD9EC0D00 false MM/DD/YYYY 15 OPAQUE aCvRlUAkOzmkUWYKZmUj30117

https://event.on24.com/wcc/r/4157642/2CEAF7097B311A67748180BCD9EC0D00

Demand Gen Report, marketing@demandgenreport.com

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