BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2100056/0EB128E02FC1F05C2225F717391D714A\n\nDuring this session\, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting\, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message. \n\n
Key takeaways will include how to: 
\n\n• Plan and develop a successful and efficient ABM ad strategy\; \n\n• Budget your advertising spend the smart way to ensure you’re spending on the right people\; and\n\n• Measure and optimize your advertising strategy by leveraging person-based engagement.
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time: <br />https://event.on24.com/wcc/r/2100056/0EB128E02FC1F05C2225F717391D714A<br><br>During this session, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message. <br><br>
Key takeaways will include how to: 
<br><br>•Plan and develop a successful and efficient ABM ad strategy; <br />•Budget your advertising spend the smart way to ensure you’re spending on the right people; and<br />•Measure and optimize your advertising strategy by leveraging person-based engagement.
UID:1777515089addeventcom
SUMMARY:The Person-Based ABM Advertising Blueprint: Best Practices For Budgeting & Executing A Targeted Plan To Reach The Right Stakeholders
DTSTART;TZID=America/New_York:20191105T150000
DTEND;TZID=America/New_York:20191105T170000
DTSTAMP:20260430T021129Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/2100056/0EB128E02FC1F05C2225F717391D714A
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR