BEGIN:VCALENDAR PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN VERSION:2.0 BEGIN:VTIMEZONE TZID:America/New_York BEGIN:STANDARD DTSTART:20261101T010000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20260308T030000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/3950368/3B8CCE84AAFF4CDC027961B67ABDA926\n\nIn this session\, Uberflip’s Chief Evangelist Randy Frisch will discuss why content is the foundation of your sales and marketing plays. He’ll dive deep into how you can begin to think differently about mapping your content across the customer journey.\n\nYou will:\n\n• Learn why and how content moves your customer through the funnel\; \n• Discover how to identify gaps in your content that leaves your customer hanging\; and\n• Get a framework to thoughtfully plan and optimize your marketing strategy. \n\n X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3950368/3B8CCE84AAFF4CDC027961B67ABDA926

In this session, Uberflip’s Chief Evangelist Randy Frisch will discuss why content is the foundation of your sales and marketing plays. He’ll dive deep into how you can begin to think differently about mapping your content across the customer journey.

You will:
UID:1779783584addeventcom SUMMARY:GTM Matrix: More Than A Buyer Journey Makeover DTSTART;TZID=America/New_York:20221109T150000 DTEND;TZID=America/New_York:20221109T160000 DTSTAMP:20260526T081944Z TRANSP:OPAQUE STATUS:CONFIRMED SEQUENCE:0 LOCATION:https://event.on24.com/wcc/r/3950368/3B8CCE84AAFF4CDC027961B67ABDA926 X-MICROSOFT-CDO-BUSYSTATUS:BUSY BEGIN:VALARM TRIGGER:-PT15M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR