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DTSTART:20241103T010000
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STATUS:CONFIRMED
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DTSTART;TZID=America/New_York:20211104T130000
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SUMMARY:Roadmap To Revenue: Proven Strategies To Accelerate ABM Success
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3437971/F847B564A478DD71705FCA1F26E71593\n\nAccount-based marketing (ABM) is an essential initiative for enterprise marketers. But some companies see better results than others. In fact\, fewer than a quarter of companies report ABM contributes significantly to their marketing attributed revenue. \n\nThe elite performers share a common set of strategies and practices — from the way they organize their teams through the channels they use to connect with targets — that other companies can adopt to swiftly accelerate their revenue impact.\n\nJoin MRP’s Jennifer Golden as she shares a detailed roadmap to ABM success based on proprietary research from more than 1\,000 companies worldwide. She’ll cover: \n\n• The shared ABM principles guiding leaders’ decisions about people\, processes\, technology and orchestration\;\n\n• The number and types of job roles ABM leaders include in their initiatives\;\n\n• The role of intent data and other third-party sources versus institutional knowledge for top marketers\;\n\n• The importance of data visibility and integration to ABM success\; and \n\n• What methods ABM leaders use to deliver and personalize marketing messages.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3437971/F847B564A478DD71705FCA1F26E71593
Account-based marketing (ABM) is an essential initiative for enterprise marketers. But some companies see better results than others. In fact, fewer than a quarter of companies report ABM contributes significantly to their marketing attributed revenue.
The elite performers share a common set of strategies and practices — from the way they organize their teams through the channels they use to connect with targets — that other companies can adopt to swiftly accelerate their revenue impact.
Join MRP’s Jennifer Golden as she shares a detailed roadmap to ABM success based on proprietary research from more than 1,000 companies worldwide. She’ll cover:
•The shared ABM principles guiding leaders’ decisions about people, processes, technology and orchestration;
•The number and types of job roles ABM leaders include in their initiatives;
•The role of intent data and other third-party sources versus institutional knowledge for top marketers;
•The importance of data visibility and integration to ABM success; and
•What methods ABM leaders use to deliver and personalize marketing messages.
LOCATION:https://event.on24.com/wcc/r/3437971/F847B564A478DD71705FCA1F26E71593
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