🎃 Panel: Agentic Commerce — Tricks, Treats, and the Future of Shopping 👻

It’s alive! 🧪

For the first time ever, the Test & Learn Community and the No Hacks Podcast are crossing streams for a live, joint event — a Halloween special exploring the brave (and slightly spooky) new world of Agentic Commerce.

With Shopify and OpenAI joining forces, conversations are becoming the new storefront. Shoppers can now ask ChatGPT, “What’s the best running shoe?” and check out instantly! No funnel, no friction, no classic CRO magic tricks.

But what does that mean for brands, marketers, and CRO pros? Are we entering a haunted house of disappearing conversion tactics? Or uncovering hidden treats that make commerce simpler, smarter, and more human?

Join Slobodan (Sani) Manić (No Hacks Podcast) and me as we co-moderate a lively discussion with Carlos Truillo and Luiza de Lange, two experts exploring both the practical and strategic sides of this eerie new frontier.

We’ll dig into:
🕸️ The rise of agent-driven shopping (and what it means for Google vs. OpenAI)
🕷️ Why traditional CRO tricks might lose their magic
🍬 The “treats” for brands that focus on fundamentals: pricing, logistics, and customer trust
💀 What happens when the AI agent is working for the shopper, not the seller
🧙‍♀️ How to prepare your site for the crawl-hungry bots that power conversational commerce

Agentic Commerce might seem spooky now, but with the right experimentation mindset, there’s treasure hidden in the shadows.

Join the conversation this Halloween to prepare for the holiday season.
8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 4 PM Porto | 5 PM Sweden