How Gen Z Shoppers are Redefining the Rules of Engagement This Holiday Shopping Season

Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3911693/753D2CAB17DEC6AF13E1C5EA4CBED5B6

Move over millennials, there’s another game changer in town. Gen Z is rapidly gaining market share as their oldest cohorts are now coming into adulthood. From their values, use of technology and what defines their loyalty, this generation is the most diverse and principled the market has ever seen. In this webinar we will discuss the key differences and similarities between Gen Z and millennials and how your brand can successfully engage these new consumers this holiday shopping season.
 
You’ll discover valuable facts about these generations, including that:

• Since Gen Z shoppers are most likely to make purchasing decisions based on values, what are those values and how can you capture the hearts and minds of the youngest consumers.
• Their parents have the most influence on Gen Z's and millennials, and we’ll dive into what habits these generations are most likely to pick up from their parents.
• One generation puts more emphasis on innovation than the other, so we’ll talk about how to handle expectations around innovation and which channels are most successful.