[Innov8rs Community Live Session] In the Arena: Unleash Your Entrepreneurial Spirit, Make Your Idea a Roaring Success - Jean-Marie Buchilly, Saumita Banerjee, Adi Bhatnagar, Simon Krystman

Uncertainty, risks, and constant failures force a majority of new ideas and businesses to fail.

Written by a cohort of successful founders, mentors, and professionals from the entrepreneurial space, this book tells us why most new ideas fail to root and flourish.

It combines powerful concepts of customer launch philosophy, design thinking, lean startup, and action validation into a three-step framework to innovate—The Innovator's Model.

Every idea is unique, but there is a universal innovation process. Use the three-step framework (the Innovator’s Model), along with a market-focused business model (the Innovator’s Canvas) to innovate, make the change you seek, and build the future of your dreams.