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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3098934/3EC5864D2ED8ACFA5D2D56ED4262D9DE\n\nThe B2B buyers’ journey has become more complex with the rise in channels\, size of the buying committees and length of decision-making times. Buyers are self-sufficient and eager to engage within the right context. Marketers must re-shift their mindset to focus on audience needs for content and engagement opportunities\, then realign internally on how to act on these buying signals.\n\nDuring this session\, you will: \n\n• Learn about what’s next for the buyer’s journey and where B2B engagement is headed in 2021\;\n\n• Understand the key components of marketing programs and tactics\; and\n\n• Gain insight into key buying trends and audience engagement during digital experiences.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br />https://event.on24.com/wcc/r/3098934/3EC5864D2ED8ACFA5D2D56ED4262D9DE<br><br>The B2B buyers’ journey has become more complex with the rise in channels, size of the buying committees and length of decision-making times. Buyers are self-sufficient and eager to engage within the right context. Marketers must re-shift their mindset to focus on audience needs for content and engagement opportunities, then realign internally on how to act on these buying signals.<br><br>During this session, you will: <br />•Learn about what’s next for the buyer’s journey and where B2B engagement is headed in 2021;<br />•Understand the key components of marketing programs and tactics; and<br />•Gain insight into key buying trends and audience engagement during digital experiences.
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SUMMARY:The New Marketing Imperative: Audience-First & Experience-Driven
DTSTART;TZID=America/New_York:20210513T120000
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LOCATION:https://event.on24.com/wcc/r/3098934/3EC5864D2ED8ACFA5D2D56ED4262D9DE
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