In a recent Demand Metric study, roughly three-fourths of the organizations that are using Account-Based Marketing (ABM) to some degree report much higher levels of overall digital marketing effectiveness. The study also concludes that ABM usage is an indicator of an organization’s digital marketing expertise and prowess. Unfortunately many organizations are still behind the curve when it comes to ABM.
In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
This session will take place on November 18th at 2:30 pm EST during our Marketing Automation Virtual Summit. We hope to see you there!
Add to your calendar:
Demand Metric, firstname.lastname@example.org
Start: 11/18/2015 2:30:00 PM
End: 11/18/2015 3:00:00 PM