neXco Workshop: Winning Local Search in the Age of AI: How Customers Find You & Your Competitors Today

Your best customers aren’t browsing—they’re searching. And more often than not, they’re deciding who to contact before they ever visit a website.

Search results today aren’t just a list of links. They’re a mix of ads, maps, reviews, and now AI-generated answers that help people narrow down their options quickly. That means showing up isn’t enough—you have to show up clearly and be easy to trust.

In this practical, plain-English session, you’ll learn:

• What people actually see when they search for businesses like yours—and how they decide who to contact
• Why some businesses are easy to find while others get overlooked
• How AI is changing search results (and what still matters just as much as ever)
• The simple things that make your business easier to understand, trust, and choose
• Why some businesses “look fine” online but still don’t get calls or leads

Whether your customers are local or finding you more broadly, this session will help you understand what’s changing—and what you can do to get found and chosen.