At the Stadium and beyond: Manchester City’s approach to Connected Experiences

Thursday, April 30, 5:00am - 6:00am (EDT)

Time shown in-04:00 America, New York

On and off the pitch Manchester City are always innovating and evolving, this includes how they use Qualtrics to connect with fans.

Over the years, Man City has invested in smarter tools and platforms that help the club to understand fan behaviours, listen to feedback and act across key fan touchpoints. These capabilities allow them to learn what matters most, continuously improve the experience, and lay the foundation for where they’re taking the partnership next

Join us for an exclusive fireside chat with Manchester City as they take us inside their fan experience program, and where they're taking it next, along with how using Qualtrics can help support and impact partner campaigns. Hear how one of the world's most iconic sports organisations is turning experience data into competitive advantage, and what that means for businesses like yours.

Whether you're in retail, hospitality, entertainment, or any business where every visit counts, this conversation will change how you think about guest experience.

Join us to learn:

A real-world blueprint for connecting fan, digital, and brand experience into a single intelligence system
Proof that CX and research work better together than apart, and how to make that case internally
Practical frameworks for turning experience signals into operational action and commercial ROI
Peer-level insight from a leader running this program at one of the world's most competitive organizations
A clear next step, whether you're starting out or scaling up

Add to Calendar 2026/04/30 10:00:00 2026/04/30 11:00:00 Europe/London At the Stadium and beyond: Manchester City’s approach to Connected Experiences On and off the pitch Manchester City are always innovating and evolving, this includes how they use Qualtrics to connect with fans.

Over the years, Man City has invested in smarter tools and platforms that help the club to understand fan behaviours, listen to feedback and act across key fan touchpoints. These capabilities allow them to learn what matters most, continuously improve the experience, and lay the foundation for where they’re taking the partnership next

Join us for an exclusive fireside chat with Manchester City as they take us inside their fan experience program, and where they're taking it next, along with how using Qualtrics can help support and impact partner campaigns. Hear how one of the world's most iconic sports organisations is turning experience data into competitive advantage, and what that means for businesses like yours.

Whether you're in retail, hospitality, entertainment, or any business where every visit counts, this conversation will change how you think about guest experience.

Join us to learn:

A real-world blueprint for connecting fan, digital, and brand experience into a single intelligence system
Proof that CX and research work better together than apart, and how to make that case internally
Practical frameworks for turning experience signals into operational action and commercial ROI
Peer-level insight from a leader running this program at one of the world's most competitive organizations
A clear next step, whether you're starting out or scaling up

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The Qualtrics Team, success@qualtrics-marketing.com

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