Uncensored CMO 🎤  Building Marketing That Outlives the Quarter

Marketing's brilliant at measuring what decays fast but rubbish at protecting what grows slowly. Brands take years to build but get judged every quarter. Jon Evans, host of The Uncensored CMO podcast, has spent three decades in marketing and has had over 250 interviews with the world's best marketing leaders to determine why and what it costs brands, creativity and culture. He unpacks how short-term metrics crowd out long-term value and gives senior marketing leaders the principles to uphold both without caving to the board politics or the budget cycle.