How to Map, Measure, and Optimize the College Student Journey

Colleges and universities are navigating an era of heightened enrollment volatility, shifting student expectations, and an increasing need to demonstrate clear institutional ROI. At the core of sustainable growth is a mission-critical mandate: optimising the student journey.

However, many experience strategies remain fragmented, capturing isolated snapshots rather than a continuous, integrated lifecycle. To drive meaningful impact, leaders must move beyond scattered data collection toward a unified framework that identifies exactly where students are losing momentum and why.

Join Qualtrics and Indiana University Online to explore a holistic blueprint for measuring the student lifecycle with frameworks and strategies you can take back to your institution. You’ll learn how IU Online successfully mapped their student journey, prioritised their initial focus areas, and are continuously optimising the student experience. 

Join us to learn:

• How to transition from fragmented, siloed data to a continuous lifecycle that captures student sentiment from prospect to alum.
• Practical insights from IU Online on how to map a complex student journey and identify the "critical windows" that offer the highest immediate impact for your institution.
• Strategies for shifting from lagging data to real-time, actionable insights.