Experience Accelerator Series: Measuring brand promise

Part one showed you where your program stands. Now, we're taking on a different question: Are you keeping the specific promise that makes customers choose you, at the moments it matters most? That's something only your organization can measure. This session shows you how.

Andrew Thompson and Katie Johnson walk through a practical framework for identifying where your brand promise is most at risk, listening at the right moments, and connecting what you find to the financial outcomes your leadership already tracks.

Join this webinar to walk away with:

• How to go from knowing where you stand to proving what your program is worth 
• How to find the moments where your brand promise is most at risk 
• A practical approach to listening in the moment, not after the fact
• How to connect promise-based measurement to retention and revenue