Your VOC programme tells you what's broken. It can't tell you which fix will make customers switch.
In 15 minutes, learn how leading CX teams are answering the question their existing data can't.
Most CX backlogs stall not because the data is missing - but because nobody in the room can answer which fix will actually move customer behaviour. Without that answer, every prioritisation meeting becomes a negotiation where the loudest voice wins.
The gap isn't in your VOC program. It's in the research that sits beyond it - reaching competitor customers, talking to people who've already switched, understanding what would make your audience reallocate their budget tomorrow.
This session covers how the Qualtrics research platform closes that gap: AI-guided methodology selection, synthetic panels that return directional signals in hours, and human panels for deeper validation - all inside your existing Qualtrics ecosystem.
Part of the Qualtrics Lightning Talks series - three 15-minute sessions for experience leaders who want to stay ahead.
Captions available in French and German. Can't join on the day? Register and we'll send you the on-demand recording.
What you'll take away:
- Frame the Revenue Risk: quantify what's actually at stake before you walk into the room
- Ask the Competitive Question: find out what would make customers reallocate their budget tomorrow, from the customers you can't normally reach
- Surface the Defensible Answer: use driver analysis, win/loss research, and choice modelling to build a recommendation that holds up to scrutiny
- Take the Right Bet: walk into your next prioritisation meeting with a data-backed position, not a strong opinion