HubSpot 🎤 The Alignment Era: How High-Growth Teams Are Closing the Marketing-Sales Gap

Tuesday, November 17, 6:30 AM – 7:00 AM (EST)

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The GTM playbook that built the last decade of B2B growth is breaking. AI-driven discovery has disrupted the top of the funnel. Buying decisions are being influenced by AI, which is shortening the window to be relevant. Among it all, a flood of undifferentiated content has made standing out harder than ever. The teams pulling ahead have found leverage where the role lines are blurring between marketing and sales. AI isn't accelerating marketing and sales separately - it's converging them, and the ones building on that shared foundation are writing the new playbook.

Add to Calendar 2026/11/17 11:30:00 2026/11/17 12:00:00 Europe/London HubSpot 🎤 The Alignment Era: How High-Growth Teams Are Closing the Marketing-Sales Gap The GTM playbook that built the last decade of B2B growth is breaking. AI-driven discovery has disrupted the top of the funnel. Buying decisions are being influenced by AI, which is shortening the window to be relevant. Among it all, a flood of undifferentiated content has made standing out harder than ever. The teams pulling ahead have found leverage where the role lines are blurring between marketing and sales. AI isn't accelerating marketing and sales separately - it's converging them, and the ones building on that shared foundation are writing the new playbook. Royal Festival Hall Auditorium HubSpot false 5

Royal Festival Hall Auditorium

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