Inside Out, Outside In: Turning CX Signals into Market-Winning Decisions

Thursday, August 13, 12:00pm - 1:00pm (EDT)

Time shown in-04:00 America, New York

Your CX program tells you how today's customers feel. But the decisions that grow share—new products, formats, pricing, loyalty—hinge on people it can't reach: the market, your competitors' customers, the buyers you don't have yet.

See how leading consumer brands pair CX with market research—diagnosing the why, testing concepts before they invest, and benchmarking against rivals—using synthetic audiences for speed and human panels for confidence.

What you’ll walk away with:

Where your CX program ends—and what only research can answer
How to test products, pricing, and concepts before you invest
How to benchmark against the rivals your customers compare you to
When to use synthetic audiences for speed—and human panels to confirm
A simple framework for backing decisions grounded in business impact and validated by research

Add to Calendar 2026/08/13 12:00:00 2026/08/13 13:00:00 America/New_York Inside Out, Outside In: Turning CX Signals into Market-Winning Decisions

What you’ll walk away with:

Where your CX program ends—and what only research can answer
How to test products, pricing, and concepts before you invest
How to benchmark against the rivals your customers compare you to
When to use synthetic audiences for speed—and human panels to confirm
A simple framework for backing decisions grounded in business impact and validated by research

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https://event.on24.com/wcc/r/5418791/8DF1339E7FC484621546AF920AB792A8

The Qualtrics Team, success@qualtrics-marketing.com

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