Tuesday September 18th, 2018 - by Nicolas Zenker
It’s time for everyone’s favorite topic. Analytics. While our other tools work the magic and help get your events on your user’s calendars, Analytics & Reporting gives you insight into user numbers and behavior. We developed this tool to help you better understand your users and optimize your interaction with them. Because at the end of the day, it’s not about us or even you. It’s about them.
Optimized tool usage leads to more events on your users’ calendars, resulting in increased top-of-mind brand awareness and higher attendance rates for your events. Go team.
To start using analytics, go to the Analytics & Reporting tool page on AddEvent.com and sign in to your Small Business Annual, Professional or Enterprise Account. As you’ll see, we offer analytics for Add to Calendar buttons, Events with RSVP, Subscription Calendars, and the Direct URL Method. (Remember that CalendarX has its own analytics tool)
Once you’re logged in, select which of the four tools you’d like to view usage data for. For the Add to Calendar button, Events with RSVP, and Subscription Calendar tools, simply select the domain, event, or calendar (respectively) for which you wish to view usage. We summarize the data by month, and you can easily navigate between different months using the drop-down menu labeled “Period.”
We graph everything out to help you visualize variations in usage over time. Included below is a list of the data we provide for each tool. You can read through this list now if you like, but we’ve found it’s more helpful to use as a reference as you start to implement and learn about the four tools mentioned above. This is because it’s possible to forget what terms like “hit” or “event page” in the list below are referring to if you’re not using or learning about the respective tool at the same time.
Without further ado, here is the usage data provided for each tool.
Add to Calendar button: (as used on website domains)
Events with RSVP:
Direct URL Method:
Now for a simple use case.
Analytics is a straightforward tool, so it doesn’t really need a use case to clarify how it works. Instead, let’s take a quick look inside Analytics & Reporting at what some of the graphs look like for the subscription calendar tool.
The following images are taken from one of our demo accounts, and as you can see we’re looking at subscription calendar analytics.
At the top of the page, there’s a summary of what we’re looking at – which calendar and month we’re viewing usage data for, last recorded activity, and last summation of usage data.
Farther down the page, we report the number of times the calendar subscribe page has been visited by users on each day of the month. Recall that we automatically generate a link for each of your subscription calendars that you can share on social media or in an email. When your users click these links, they are redirected to a calendar subscribe page from which your users can subscribe to that calendar. The graph below shows how many users have viewed the Demo Calendar subscribe page (but not necessarily subscribed to our Demo Calendar)
Then even farther down, we show the number of users who have actually subscribed to our Demo Calendar.
I hope these snapshots into the analytics tool were enough to give you an idea of what to expect. Analytics gives you the information you need to optimize your use of AddEvent’s tools and get more events on your users’ calendars.
AddEvent’s Chief Doc-Writer & COO