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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3968280/F68411ADF63619F3DE3A0B0687BF57FB\n\nYour company’s go-to-market strategy can make or break its bottom line. That comes with a lot of weight for revenue teams: Get things wrong and your demand gen programs fall flat\, prospects don’t move efficiently through your sales funnel and the business suffers. Get things right and your marketing ROI improves\, sales is more motivated and the business thrives.\n\nMarket research and customer insights are the marketing and sales teams’ secret weapon to shaping a winning strategy. In this session\, hear practical ways to gather market and customer insights to:\n\n• Refine your target buyer personas\;\n• Leverage insights to retain and drive buyer growth\;\n• Improve sales confidence\;\n• Build a bench of customer advocates\; and\n• More!\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a href="https://event.on24.com/wcc/r/3968280/F68411ADF63619F3DE3A0B0687BF57FB">https://event.on24.com/wcc/r/3968280/F68411ADF63619F3DE3A0B0687BF57FB</a><br><br>Your company’s go-to-market strategy can make or break its bottom line. That comes with a lot of weight for revenue teams: Get things wrong and your demand gen programs fall flat, prospects don’t move efficiently through your sales funnel and the business suffers. Get things right and your marketing ROI improves, sales is more motivated and the business thrives.<br><br>Market research and customer insights are the marketing and sales teams’ secret weapon to shaping a winning strategy. In this session, hear practical ways to gather market and customer insights to:<br /><ul><li>Refine your target buyer personas;</li><li>Leverage insights to retain and drive buyer growth;</li><li>Improve sales confidence;</li><li>Build a bench of customer advocates; and</li><li>More!</li></ul><br />
UID:1772787616addeventcom
SUMMARY:How To Drive More Impactful GTM Strategies With Market Insights
DTSTART;TZID=America/New_York:20221110T120000
DTEND;TZID=America/New_York:20221110T130000
DTSTAMP:20260306T090016Z
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LOCATION:https://event.on24.com/wcc/r/3968280/F68411ADF63619F3DE3A0B0687BF57FB
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