BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4893822/46B9B807ECD9DC1F44B8B9616DDB809F\n\nFrom AI-powered account identification to the rise of privacy-first strategies\, there are myriad innovations transforming advertising campaigns across platforms.  \n\nJoin Hannah Jordan\, Director of Digital Marketing\, and Juan Alvarado\, VP of Advertising Cloud at Demandbase\, as they break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts.  \n\nRegister to learn how to:\n\n• Leverage data\, AI-driven insights and intelligent agents to create hyper-targeted campaigns\;\n• Adapt to evolving privacy and cookie policy changes\;\n• Target the right people at the right accounts to maximize ROI\;\n• Maintain a competitive edge in a fast-changing and crowded market\; and\n• Maximize your budget every step of the way.\n\nWhether you’re a seasoned marketer or just starting out\, this session is for you!
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4893822/46B9B807ECD9DC1F44B8B9616DDB809F">https://event.on24.com/wcc/r/4893822/46B9B807ECD9DC1F44B8B9616DDB809F</a><br><br>From AI-powered account identification to the rise of privacy-first strategies, there are myriad innovations transforming advertising campaigns across platforms.  <br><br>Join Hannah Jordan, Director of Digital Marketing, and Juan Alvarado, VP of Advertising Cloud at Demandbase, as they break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts.  <br><br>Register to learn how to:<ul><li>Leverage data, AI-driven insights and intelligent agents to create hyper-targeted campaigns;</li><li>Adapt to evolving privacy and cookie policy changes;</li><li>Target the right people at the right accounts to maximize ROI;</li><li>Maintain a competitive edge in a fast-changing and crowded market; and</li><li>Maximize your budget every step of the way.</li></ul><br />Whether you’re a seasoned marketer or just starting out, this session is for you!
UID:1773143883addeventcom
SUMMARY:AI-Powered B2B Advertising: The Future of Targeting and Personalization
DTSTART;TZID=America/New_York:20250421T120000
DTEND;TZID=America/New_York:20250421T130000
DTSTAMP:20260310T115803Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4893822/46B9B807ECD9DC1F44B8B9616DDB809F
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR