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DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2100823/AAA48DA0EEF4D5AB73303D7779779C41\n\nThe millennial generation is becoming a strong force in B2B buying\, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact\, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. \n\nDuring this online event\, Kellie de Leon\, VP of Marketing & Strategy at The Mx Group\, will share insights from the company’s B2B Millennial Buyers Survey\; including ideas on how to address the preferences of millennial buyers\, and ways to build trust with your customer base.\n\nDuring the session\, attendees will learn:\n\n• The challenges millennial buyers need to overcome and want vendors to help them with\;\n\n• Millennial buyers’ preferences\, such as their inclination to look for peer reviews\, which impact traditional go-to-market strategies\; and\n\n• Tips to help you engage with millennial B2B buyers and win more sales.
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time: <br />https://event.on24.com/wcc/r/2100823/AAA48DA0EEF4D5AB73303D7779779C41<br><br>The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. <br><br>During this online event, Kellie de Leon, VP of Marketing &amp; Strategy at The Mx Group, will share insights from the company’s B2B Millennial Buyers Survey; including ideas on how to address the preferences of millennial buyers, and ways to build trust with your customer base.<br><br>During the session, attendees will learn:<br><br>•The challenges millennial buyers need to overcome and want vendors to help them with;<br />•Millennial buyers’ preferences, such as their inclination to look for peer reviews, which impact traditional go-to-market strategies; and<br />•Tips to help you engage with millennial B2B buyers and win more sales.
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SUMMARY:How Millennial Buyers Will Impact Your 2020 Marketing Plan
DTSTART;TZID=America/New_York:20191105T120000
DTEND;TZID=America/New_York:20191105T140000
DTSTAMP:20260311T043347Z
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LOCATION:https://event.on24.com/wcc/r/2100823/AAA48DA0EEF4D5AB73303D7779779C41
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