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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3291725/659136658C51B5005A91A13AA4E3C5F9\n\nThis session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft\, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director\, Andrew Gaffney\, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and preferences of specific members of the buying committee\, examining the responses of:\n\n• Primary decision-makers\n\n• Influencers\n\n• Internal champions\n\n• Researchers\n\n• End-users\n\nThis session will also explore how various tactics/touchpoints\, such as advertising\, email\, SDR outreach\, social\, and webinars\, can influence and accelerate the decision-making process at specific stages in the buying journey and how to use this knowledge to more effectively orchestrate sales and marketing motions.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br />https://event.on24.com/wcc/r/3291725/659136658C51B5005A91A13AA4E3C5F9<br><br>This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and preferences of specific members of the buying committee, examining the responses of:<br><br>•Primary decision-makers<br />•Influencers<br />•Internal champions<br />•Researchers<br />•End-users<br><br>This session will also explore how various tactics/touchpoints, such as advertising, email, SDR outreach, social, and webinars, can influence and accelerate the decision-making process at specific stages in the buying journey and how to use this knowledge to more effectively orchestrate sales and marketing motions.
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SUMMARY:The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made
DTSTART;TZID=America/New_York:20210719T120000
DTEND;TZID=America/New_York:20210719T130000
DTSTAMP:20260422T142841Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3291725/659136658C51B5005A91A13AA4E3C5F9
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