BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4199844/B3F0807D6DBD2DC4685B3DD79E406577\n\nMarketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy\, and how to enable your inside sales team to reach buyers earlier and more effectively.\n\nIn this session\, Chris Isham\, Co-Founder and Chief Revenue Officer of BlueWhale Research\, will share lessons learned from working with B2B marketers over thousands of demand generation campaigns.\nYou’ll learn the best ways to:\n\n• Identify which leads are truly qualified to be sent to your inside sales team\;\n• Arm your inside sales representatives with the insights they need to turn leads into marketing-attributed appointments\;\n• Leverage scripting templates for more effective interactions with marketing leads\; and\n• Create a sustainable demand generation program designed for both sales and marketing goals.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a href="https://event.on24.com/wcc/r/4199844/B3F0807D6DBD2DC4685B3DD79E406577">https://event.on24.com/wcc/r/4199844/B3F0807D6DBD2DC4685B3DD79E406577</a><br><br>Marketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy, and how to enable your inside sales team to reach buyers earlier and more effectively.<br><br>In this session, Chris Isham, Co-Founder and Chief Revenue Officer of BlueWhale Research, will share lessons learned from working with B2B marketers over thousands of demand generation campaigns.<br />You’ll learn the best ways to:<ul><li>Identify which leads are truly qualified to be sent to your inside sales team;</li><li>Arm your inside sales representatives with the insights they need to turn leads into marketing-attributed appointments;</li><li>Leverage scripting templates for more effective interactions with marketing leads; and</li><li>Create a sustainable demand generation program designed for both sales and marketing goals.</li></ul>
UID:1772807890addeventcom
SUMMARY:Turning Marketing Leads Into Marketing-Attributed Revenue: Aligning Sales & Marketing In Your Demand Gen Strategy
DTSTART;TZID=America/New_York:20230425T120000
DTEND;TZID=America/New_York:20230425T130000
DTSTAMP:20260306T143810Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4199844/B3F0807D6DBD2DC4685B3DD79E406577
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR