Marketing Calendar 📩

68 upcoming events

We’ve put together the most important and culturally relevant holidays for marketing campaigns. Use our marketing holiday calendar to plan your campaigns and be sure to never miss an important date!

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Upcoming events

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25 May

Memorial Day

Monday 25 May (All day)

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01 Jun

Start of Pride Month 🌈

Monday 1 June (All day)

Celebrate the beginning of Pride Month! 🌈✨‍This month is dedicated to honoring LGBTQ+ history, achievements, and the ongoing fight for equality.‍Whether you're hosting events, sharing stories, or showing support, AddEvent makes it easy to ensure your community stays connected.‍📅 Make your Pride events unforgettable

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19 Jun

Juneteenth

Friday 19 June (All day)

Juneteenth marks the day in 1865 when the last enslaved African Americans in Texas learned of their freedom—more than two years after the Emancipation Proclamation.‍Today, it stands as a powerful celebration of freedom, resilience, and Black culture.‍Honor this historic day by attending local events, supporting Black-owned businesses, and taking time to reflect on the journey toward equality. ‍

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21 Jun

National Selfie Day

Sunday 21 June (All day)

Strike a pose—it’s National Selfie Day! 📸‍Whether it’s a solo shot, a group selfie, or a snap with your furry friend, today is all about capturing the moment.‍From brands running selfie contests to influencers sharing their best angles, this is the perfect day to engage your audience. Don't forget to use "Add to Calendar" links so no one misses the chance to snap and share!‍This day celebrates self-expression and creativity through selfies. Encouraging your customers to take selfies with your products and share them on social media is a fun way to engage with your audience and showcase your brand personality. ‍You have the opportunity to offer incentives or rewards for the best selfies, such as discounts, coupons, or prizes.

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21 Jun

Father’s Day

Sunday 21 June (All day)

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01 Jul

Canada Day

Wednesday 1 July (All day)

You can’t go wrong with celebrating Canadians!‍After all, it’s a national day and a time for them to show their pride and appreciation for their country.‍Tip: Don't forget to segment your audience!

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01 Jul

Start of Disability Pride Month

Wednesday 1 July (All day)

July kicks off Disability Pride Month—an opportunity to celebrate the achievements, contributions, and diversity of the disability community.‍It’s a time to raise awareness, promote accessibility, and champion inclusion.

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04 Jul

4th of July (US Independence Day)

Saturday 4 July (All day)

Independence Day is a classic American holiday, and it’s the perfect way to start off a festive summer!

Research on the 4th of July indicates customers are most likely to click on emails that include “Independence Day” in the subject line, so keep that in mind while planning your email campaigns!

Tip: Don't forget to segment your audience!

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07 Jul

World Chocolate Day

Tuesday 7 July (All day)

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17 Jul

Emoji Day 😍 🎉

Friday 17 July (All day)

If there is ever a time to get playful with emojis in your subject lines and content, it’s World Emoji Day!

Use this day as a playful excuse to celebrate emojis!

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01 Aug

Back to School Season 🎒

Saturday 1 August (All day)

The sun is shining, the birds are chirping, and back to school season has officially begun!

The National Retail Federation estimates total sales were about $37 billion during the back-to-school season in 2022.

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09 Aug

Book Lovers Day 📚

Sunday 9 August (All day)

A celebration for readers everywhere.‍Share your favorite reads, author spotlights, or cozy recommendations—perfect for publishers, educators, and lifestyle brands.

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26 Aug

National Dog Day

Wednesday 26 August (All day)

Celebrate man’s best friend!‍National Dog Day is a feel-good opportunity to share pet content, highlight adoptions, or launch pup-focused promos. 🐾

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07 Sep

Labor Day (US & Canada)

Monday 7 September (All day)

Observed in early September, Labor Day honors workers and the labor movement.‍It also marks the unofficial end of summer—ideal for sales and travel content.‍

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15 Sep

Start of Latinx Heritage Month

Tuesday 15 September (All day)

From September 15 to October 15, recognize and celebrate the vibrant culture, history, and impact of the Latinx community through storytelling, spotlights, and events.

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19 Sep

Oktoberfest 🍻

Saturday 19 September (All day)

Raise a glass to this iconic German celebration known for beer, bratwurst, and Bavarian culture.
Great for festive content, seasonal menus, and fall fun.

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21 Sep

International Day of Peace

Monday 21 September (All day)

A global observance promoting peace, nonviolence, and unity.‍It’s a great time to share thoughtful content and support global humanitarian efforts.

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25 Sep

National Daughter’s Day

Friday 25 September (All day)

A day to celebrate daughters of all ages.‍Perfect for heartfelt tributes, family-focused content, or limited-time offers on gifts and experiences.

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28 Sep

National Son's Day

Monday 28 September (All day)

Similar to Daughter’s Day, this is a chance to appreciate and celebrate sons with love, memories, and meaningful connections.

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01 Oct

Start of LGBTQ+ History Month

Thursday 1 October (All day)

Celebrate the achievements, history, and ongoing advocacy of the LGBTQ+ community.‍An opportunity for education, allyship, and visibility.

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01 Oct

Start of National Disability Employee Awareness Month

Thursday 1 October (All day)

October kicks off a month recognizing the contributions of employees with disabilities and promoting inclusive work environments.

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01 Oct

Start Prepping for Cyber Week 💻 💸

Thursday 1 October (All day)

While there is no perfect time to start preparing for Cyber Week sales, if you haven't begun thinking about your offering, now is the time!

With the lines blurring each year into more of a Cyber November, this trend isn’t stopping any time soon.

With that in mind, it’s a good idea to offer a sneak peek of some of your Cyber Week deals in your emails and texts leading up to it.

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10 Oct

World Mental Health Day

Saturday 10 October (All day)

Today marks a global initiative aimed at raising awareness and support for mental health issues. It provides an opportunity to demonstrate empathy and compassion to your subscribers by expressing your willingness to help them cope with stress, anxiety, and depression.

You can build trust and connection with your audience by sharing resources, tips, and encouragement.

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12 Oct

Canadian Thanksgiving

Monday 12 October (All day)

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12 Oct

Indigenous Peoples' Day

Monday 12 October (All day)

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29 Oct

National Cat Day

Thursday 29 October (All day)

For the feline fans! Share cute content, adoption stories, or spotlight your audience’s beloved cats. 🐱

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31 Oct

Halloween 🎃

Saturday 31 October (All day)

Spooky season is here! Get creative with costumes, treats, eerie decor, and festive promotions.‍A goldmine for fun, interactive campaigns.

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01 Nov

Start of Native American History Month

Sunday 1 November (All day)

November celebrates the rich traditions, culture, and contributions of Native American communities.‍Amplify voices, share stories, and promote understanding.

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11 Nov

Singles’ Day

Wednesday 11 November (All day)

This holiday is wildly popular throughout China. Singles’ Day is appropriately commemorated on November 11th—or 11/11—to celebrate the joys of being single rather than the challenges of being without a partner.

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13 Nov

World Kindness Day

Friday 13 November (All day)

Encourage random acts of kindness, community initiatives, and compassion.‍A heartwarming day to uplift your audience and brand.

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26 Nov

Cyber Week

26 November - 4 December (All day)

While Black Friday and Cyber Monday are still the peak days for holiday sales, we’ve seen Cyber Week become more popular over the years, with the lines almost blurring into Cyber November.

Cyber Week typically takes place in the days between Thanksgiving and the following Tuesday:

Thanksgiving
Black Friday
Small Business Saturday
Cyber Monday
Giving Tuesday

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26 Nov

American Thanksgiving

Thursday 26 November (All day)

Thanksgiving is a time to express gratitude and celebrate with family and friends. It’s also a great opportunity to connect with your customers and show them how much you appreciate their loyalty and support.

For many Americans, Thanksgiving represents a time when settlers stole land from the Native Americans and initiated decades of violence.

Keep this in mind in your messaging and use this as an opportunity to recognize and reflect on the struggles still faced by Native Americans in society today and how colonialism has harmed communities around the world.

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27 Nov

Black Friday

Friday 27 November (All day)

The most anticipated shopping day of the year.‍Roll out big deals, extended hours, and irresistible calls to action.

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28 Nov

Small Business Saturday

Saturday 28 November (All day)

Celebrate local!‍Highlight your small business or support others by sharing unique stories, offers, and community pride.

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01 Dec

Giving Tuesday

Tuesday 1 December (All day)

After the shopping spree, comes giving back.‍Spotlight causes, fundraisers, or nonprofit partnerships in this global day of generosity.

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01 Dec

World AIDS Day

Tuesday 1 December (All day)

Unite in the fight against HIV/AIDS and show support for those affected on World AIDS Day. Raise awareness, promote education, and combat stigma as we strive for an AIDS-free future. Let's honor the lives lost, support those living with HIV/AIDS, and work together towards prevention, treatment, and a cure.

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07 Dec

Cyber Monday

Monday 7 December (All day)

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10 Dec

Human Rights Day

Thursday 10 December (All day)

Stand up for equality, justice, and dignity for all on Human Rights Day! Honor the Universal Declaration of Human Rights and advocate for the protection of human rights around the globe. Let's amplify marginalized voices, combat discrimination, and work towards a world where everyone's rights are respected and upheld.

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24 Dec

Christmas Eve 🎄

Thursday 24 December (All day)

The night before Christmas is filled with magic, anticipation, and last-minute shopping!‍Perfect for warm wishes and festive content.

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25 Dec

Christmas Day

Friday 25 December (All day)

A time of joy, giving, and celebration.‍Send heartfelt messages, share holiday moments, or reflect on the year.

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26 Dec

Boxing Day

Saturday 26 December (All day)

Boxing Day marks the start of the post-holiday sales season. This traditional holiday, which originated in Britain, was once a day to donate to those in need. It has since become a popular shopping day during the Christmas season.

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31 Dec

New Year's Eve

Thursday 31 December (All day)

Ring in the new year with celebration, reflection, and anticipation.‍Great for countdowns, best-of lists, or party-themed campaigns.

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01 Jan

New Year's Day

Friday 1 January (All day)

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18 Jan

Martin Luther King Jr. Day