Show off your brandâs personality with playful pranks if that fits your brand's personality. If it doesn't fit your brand personality, you can use creative product announcements or silly discounts, but ensure your audience knows itâs a prank to avoid backlash!Have you ever wondered where April Fools' Day came from? Believe it or not, April Fools' Day originated back in 16th-century France when King Charles IX made a declaration that the new year would be changed to January 1.Before King Charles IX made this announcement, New Year's Day was around Easter and the were spring festivals which meant a week of partying. Since word didn't travel as fast then as it does now, the people who were slow to learn of the date change still celebrated the new year on the old day. Unluckily for those people, they quickly became the punchline and victims of jokes and pranks, with people putting paper fish on their backs and labeled as poisson dâavril, meaning âApril fish.â