Marketing Calendar 📩

Celebrate man’s best friend!‍National Dog Day is a feel-good opportunity to share pet content, highlight adoptions, or launch pup-focused promos. 🐾

Observed in early September, Labor Day honors workers and the labor movement.‍It also marks the unofficial end of summer—ideal for sales and travel content.‍

From September 15 to October 15, recognize and celebrate the vibrant culture, history, and impact of the Latinx community through storytelling, spotlights, and events.

Raise a glass to this iconic German celebration known for beer, bratwurst, and Bavarian culture.Great for festive content, seasonal menus, and fall fun.

A global observance promoting peace, nonviolence, and unity.‍It’s a great time to share thoughtful content and support global humanitarian efforts.

A day to celebrate daughters of all ages.‍Perfect for heartfelt tributes, family-focused content, or limited-time offers on gifts and experiences.

Similar to Daughter’s Day, this is a chance to appreciate and celebrate sons with love, memories, and meaningful connections.

Celebrate the achievements, history, and ongoing advocacy of the LGBTQ+ community.‍An opportunity for education, allyship, and visibility.

October kicks off a month recognizing the contributions of employees with disabilities and promoting inclusive work environments.

While there is no perfect time to start preparing for Cyber Week sales, if you haven't begun thinking about your offering, now is the time! With the lines blurring each year into more of a Cyber November, this trend isn’t stopping any time soon. With that in mind, it’s a good idea to offer a sneak peek of some of your Cyber Week deals in your emails and texts leading up to it.

Today marks a global initiative aimed at raising awareness and support for mental health issues. It provides an opportunity to demonstrate empathy and compassion to your subscribers by expressing your willingness to help them cope with stress, anxiety, and depression. You can build trust and connection with your audience by sharing resources, tips, and encouragement.

Today marks a global initiative aimed at raising awareness and support for mental health issues. It provides an opportunity to demonstrate empathy and compassion to your subscribers by expressing your willingness to help them cope with stress, anxiety, and depression. You can build trust and connection with your audience by sharing resources, tips, and encouragement.

For the feline fans! Share cute content, adoption stories, or spotlight your audience’s beloved cats. 🐱

Spooky season is here! Get creative with costumes, treats, eerie decor, and festive promotions.‍A goldmine for fun, interactive campaigns.

November celebrates the rich traditions, culture, and contributions of Native American communities.‍Amplify voices, share stories, and promote understanding.

This holiday is wildly popular throughout China. Singles’ Day is appropriately commemorated on November 11th—or 11/11—to celebrate the joys of being single rather than the challenges of being without a partner.

Encourage random acts of kindness, community initiatives, and compassion.‍A heartwarming day to uplift your audience and brand.

Celebrate local!‍Highlight your small business or support others by sharing unique stories, offers, and community pride.

While Black Friday and Cyber Monday are still the peak days for holiday sales, we’ve seen Cyber Week become more popular over the years, with the lines almost blurring into Cyber November. Cyber Week typically takes place in the days between Thanksgiving and the following Tuesday:ThanksgivingBlack FridaySmall Business SaturdayCyber MondayGiving Tuesday

Thanksgiving is a time to express gratitude and celebrate with family and friends. It’s also a great opportunity to connect with your customers and show them how much you appreciate their loyalty and support.For many Americans, Thanksgiving represents a time when settlers stole land from the Native Americans and initiated decades of violence. Keep this in mind in your messaging and use this as an opportunity to recognize and reflect on the struggles still faced by Native Americans in society today and how colonialism has harmed communities around the world.

The most anticipated shopping day of the year.‍Roll out big deals, extended hours, and irresistible calls to action.

Unite in the fight against HIV/AIDS and show support for those affected on World AIDS Day. Raise awareness, promote education, and combat stigma as we strive for an AIDS-free future. Let's honor the lives lost, support those living with HIV/AIDS, and work together towards prevention, treatment, and a cure.

After the shopping spree, comes giving back.‍Spotlight causes, fundraisers, or nonprofit partnerships in this global day of generosity.

Stand up for equality, justice, and dignity for all on Human Rights Day! Honor the Universal Declaration of Human Rights and advocate for the protection of human rights around the globe. Let's amplify marginalized voices, combat discrimination, and work towards a world where everyone's rights are respected and upheld.

The night before Christmas is filled with magic, anticipation, and last-minute shopping!‍Perfect for warm wishes and festive content.

A time of joy, giving, and celebration.‍Send heartfelt messages, share holiday moments, or reflect on the year.

Boxing Day marks the start of the post-holiday sales season. This traditional holiday, which originated in Britain, was once a day to donate to those in need. It has since become a popular shopping day during the Christmas season.

Ring in the new year with celebration, reflection, and anticipation.‍Great for countdowns, best-of lists, or party-themed campaigns.

​Occurs annually on the 4th Sunday of Lent

Show off your brand’s personality with playful pranks if that fits your brand's personality. If it doesn't fit your brand personality, you can use creative product announcements or silly discounts, but ensure your audience knows it’s a prank to avoid backlash!Have you ever wondered where April Fools' Day came from? Believe it or not, April Fools' Day originated back in 16th-century France when King Charles IX made a declaration that the new year would be changed to January 1.Before King Charles IX made this announcement, New Year's Day was around Easter and the were spring festivals which meant a week of partying. Since word didn't travel as fast then as it does now, the people who were slow to learn of the date change still celebrated the new year on the old day. Unluckily for those people, they quickly became the punchline and victims of jokes and pranks, with people putting paper fish on their backs and labeled as poisson d’avril, meaning “April fish.”

Commence Arab American Heritage Month by honoring the rich cultural tapestry and contributions of Arab Americans. Embrace diversity, celebrate heritage, and amplify Arab voices in our communities. Let's recognize the resilience and vibrant traditions of Arab American culture throughout the month and beyond.

Every year, National Pet Day brings the cutest and furriest pets to our timelines. Don't miss this opportunity to highlight the pets in your life, at your company, or who are up for adoption.If you're in the pet industry, you'll know this better than anyone, but take advantage of pet promotions on toys, clothing, and essentials. 

Express gratitude to the lifeblood of your business on Customers Day! Celebrate the loyalty, trust, and support of your customers who fuel your success and inspire your growth. Whether it's offering exclusive deals, personalized service, or simply saying thank you, let's show appreciation for every customer who chooses to engage with our brand.

Highlight your brand’s commitment to sustainability. Promote eco-friendly products and share your green practices to inspire your audience to make environmentally conscious choices.‍Be sure to carry your commitment to sustainability past Earth Day and into every day of the year. 

Celebrate workers’ achievements with exclusive discounts on productivity-enhancing products. Use powerful imagery and messaging related to workers’ rights.