Monthly Calendar

Legal Vendor Management & ROI Done Right in 2026 with Roslyn Drotar-Cassidy, Digital Social Strategist, Fractional CMO

Stop paying for “activity.” Start paying for outcomes.

Most law firms don’t have a marketing problem — they have a vendor management problem.

In this Marketing Power Hour, we’ll break down how to:

• Evaluate marketing vendors using real ROI, not vanity metrics
• Identify where money is leaking across agencies, platforms, and tools
• Ask the right questions to regain control (without burning bridges)
• Set clear expectations, accountability, and performance benchmarks for 2026

If you’ve ever wondered:

“Are we actually getting a return… or just reports?”

This session gives you the clarity — and confidence — to lead your vendors instead of being led by them.

Every Thursday from 2-3PM ET | Bring your questions, breakdowns, and breakthroughs to get LIVE coaching in Real Time!

Lawmatics Open Tech Hour with Wendy Wylde | CEO, Matter Flow Advisors

What Is a Marketing Strategy (and Why Most Firms Don’t Actually Have One) with Pamela Foley, JD — Fractional CMO | Legal Services Sales Strategist

Tactics aren’t a strategy. Activity isn’t alignment.

Posting more. Spending more. Hiring another vendor.None of that equals a marketing strategy.

In this session, we’ll define:

• What a real marketing strategy looks like inside a law firm
• The difference between strategy, execution, and noise
• Why most firms feel “busy” in marketing but are not confident
• How strategy anchors decisions, budgets, and expectations

You’ll walk away understanding:

• What you should stop doing immediately
• What must exist before spending another dollar
• How to tell if your marketing is aligned with growth — or just motion

This is foundational. And for many firms, eye-opening.

Every Thursday from 2-3PM ET | Bring your questions, breakdowns, and breakthroughs to get LIVE coaching in Real Time!

Building a Monthly Marketing Budget That Actually Produces ROI with Pamela Foley, JD — Fractional CMO | Legal Services Sales Strategist

From guesswork → clarity → confident decisions

Most marketing budgets are built emotionally:

“This feels like a lot… but we probably need it.”

In this Marketing Power Hour, Pam will walk you through a repeatable monthly marketing budget framework that replaces hope with math.

You’ll learn how to:

• Build a monthly marketing budget tied to revenue goals
• Allocate spend by channel with intention (not habit)
• Track ROI without needing advanced analytics
• Identify what gets increased, paused, or eliminated — and why

This is the process we use to help firms stop overspending, start tracking correctly, and finally understand:

“What’s working — and what’s costing us?”

Bring your numbers. This one gets practical.

Every Thursday from 2-3PM ET | Bring your questions, breakdowns, and breakthroughs to get LIVE coaching in Real Time!

Lawmatics Open Tech Hour with Wendy Wylde | CEO, Matter Flow Advisors

LinkedIn Collaboration & Visibility Builder with Pamela Foley, JD — Fractional CMO | Legal Services Sales Strategist

Stop posting alone. Start leveraging proximity and partnership.

Visibility doesn’t come from posting harder — it comes from strategic collaboration.

In this Marketing Power Hour, we’ll cover:

• How LinkedIn collaboration accelerates trust and reach
• Simple ways to partner with referral sources, peers, and thought leaders
• What actually drives visibility in today’s LinkedIn algorithm
• How to position yourself without sounding salesy or performative

This session is for firm leaders who want:

• More visibility without more content burnout
• Strategic relationships that compound over time
• A LinkedIn presence that supports authority, not ego

You’ll leave with a clear collaboration playbook you can implement immediately.

Every Thursday from 2-3PM ET | Bring your questions, breakdowns, and breakthroughs to get LIVE coaching in Real Time!