ECOM100 Workshop Schedule

Ecommerce Logistics Session with Justin Irvine

Monday, November 9, 2:00 AM – 3:00 AM (UTC)

Coach: Paul Waddy
Topic: Q&A

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Note: Allocated time is 1.5 hours for the Jam.

Time: Monday, November 9, 2026, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
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Meeting ID: 861 9987 1061

location_on https://us06web.zoom.us/j/86199871061

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15 NOV

Sunday, November 15, 11:30 PM – Monday, November 16, 12:30 AM (UTC)

Topic: TBD
Coach: Justin irvine

Struggling with delivery costs & returns? Join Justin Irvine — 30-year logistics veteran & SEKO co-founder who scaled to $1B — for a rare, no-BS deep dive into ecommerce post-purchase economics. Don't miss this session!

Time: Monday, November 16, 2026, 10:30 - 11:30 AM Canberra, Melbourne, Sydney

Something about Justin Irvine

Justin Irvine is a 30-year veteran of the logistics and parcel industry, with the last 15 years focused on ecommerce delivery and returns. He co-founded SEKO Logistics Australia and helped scale it to nearly $1 billion in revenue before its sale to private equity in 2018. Currently, Justin leverages his deep expertise in post-purchase cost levers and unit economics to help retailers optimize their operations. Few globally, and even fewer in Australia, possess his specialized skill set.

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Meeting ID: 820 1819 2133

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16 NOV

Meta Done with You Session with Marko Jovanov

Monday, November 16, 2:00 AM – 3:00 AM (UTC)

Coach: Paul Waddy
Topic: Q&A

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Note: Allocated time is 1.5 hours for the Jam.

Time: Monday, November 16, 2026, 10:30 - 12:00 PM Canberra, Melbourne, Sydney

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
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Meeting ID: 861 9987 1061

location_on https://us06web.zoom.us/j/86199871061

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17 NOV

Tuesday, November 17, 2:00 AM – 3:00 AM (UTC)

Coach: Marko Jovanov
Topic: Meta Done With You

Bring your Meta questions and come logged in, ready to work through your account challenges live with Marko in real time. We’ll troubleshoot, optimise, and get clarity on what’s holding your ads back

Time: Tuesday, November 17, 2026, 1:00 - 2:30 PM Canberra, Melbourne, Sydney

Something About Marko Jovanov

Marko has built and scaled an ecommerce brand to $7M, and since then helped clients consistently hit 7 figure milestones through smart various advertising channels. His expertise blends marketing growth strategy with resourcefulness, giving businesses a clear path to scale. In addition, he is an expert at B2B strategies and trying to find alternative revenue streams to assist growth.

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Meeting ID: 834 4577 3595

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18 NOV

Google Session with Cuan Ellis

Wednesday, November 18, 2:00 AM – 3:00 AM (UTC)

Coach: Paul Waddy
Topic: Q&A

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Note: Allocated time is 1.5 hours for the Jam.

Time: Wednesday, November 18, 2026, 1:00 - 2:30 PM Canberra, Melbourne, Sydney

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
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Meeting ID: 861 9987 1061

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19 NOV

Thursday, November 19, 2:00 AM – 3:00 AM (UTC)

Coach: Cuan Ellis
Topic: TBD

Bring your Google Ads questions to Cuan, a vetted Google Ads Partner with 8+ years in paid media. Build campaigns from scratch, cut your cost per lead, or work out why clicks aren't converting.

Covering Search, Display, Video, Shopping and Performance Max.

Time: Thursday, November 19, 2026, 1:00 - 2:30 PM Canberra, Melbourne, Sydney

Something About Cuan Ellis

Google Ads Partner and vetted Google Ads specialist with over 8 years of experience in digital marketing and paid media. I manage a large portfolio of accounts, handling everything from campaign creation and optimisation to reporting and strategic advice across Search, Display, Video, Shopping, and Performance Max. I hold multiple Google accredited certifications and run a YouTube channel, @cuanellis, where I share Google Ads tips, strategies, and live campaign setups. I help businesses build campaigns from the ground up, optimise existing ones to reduce cost per lead, and diagnose issues when clicks aren't converting, offering clear, practical guidance based on what's actually working in accounts today.

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Meeting ID: 827 4317 3440

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20 NOV

Finance Session with KP

Friday, November 20, 2:00 AM – 3:00 AM (UTC)

Coach: Kelly Partners
Topic: TBD

Join our specialist ecommerce accountants from Kelly & Partners, Natalie and Rach.
Accountants to some of the best ecom brands around, ask all your Xero, COGS, inventory questions, and more.

Time: Friday, November 20, 2026, 10:30 - 11:30 AM Canberra, Melbourne, Sydney

Something about Natalie McDermott

Natalie McDermott is a Chartered Accountant and Partner at Kelly Partners' Northern Beaches office, specializing in e-commerce accounting and advisory. With over a decade of experience, she provides insights and strategies for financial reporting, tax compliance, and strategic planning, helping clients optimize their financial performance. Natalie works with various e-commerce brands, including Posse, True Protein, and Natalie Marie Jewellery, and is passionate about supporting their growth journeys.

Something about Rachel Irwin

Rachel Irwin is a Chartered Accountant and Client Manager at Kelly Partners’ Northern Beaches office, specialising in e-commerce accounting. She works with leading online brands, including Proud Poppy Clothing, Who is Elijah, and True Protein, to streamline financial management, ensure compliance, and drive profitability. Passionate about accounting tech stacks, financial integrity, optimising processes, and taking the uncertainty out of financial analysis, Rachel provides expert guidance on platforms like Shopify and more to help businesses achieve sustainable growth.

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22 NOV

Product Session with Hayley Scarfe

Sunday, November 22, 11:30 PM – Monday, November 23, 12:30 AM (UTC)

Coach: Hayley Scarfe
Topic: TBD

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Note: Allocated time is 1.5 hours for the Jam.

Time: Monday, November 23, 2026, 10:30 - 12:00 PM Canberra, Melbourne, Sydney

Something about Hayley Scarfe

Hayley Scarfe is a merchandising expert with over 18 years of experience, managing a wide range of product categories across both online and brick-and-mortar stores. She has a strong track record of boosting sales and growing market share through strategic, growth-driven approaches. With a passion for products, brands, and data, Hayley skillfully combines these elements to drive business success and profitability.

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Meeting ID: 827 4317 3440

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23 NOV

Meta Session with Marko Jovanov

Monday, November 23, 2:00 AM – 3:00 AM (UTC)

Coach: Paul Waddy
Topic: Q&A

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Note: Allocated time is 1.5 hours for the Jam.

Time: Monday, November 23, 2026, 1:00 - 2:30 PM Canberra, Melbourne, Sydney

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
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Meeting ID: 861 9987 1061

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24 NOV

Tuesday, November 24, 2:00 AM – 3:00 AM (UTC)

Coach: Marko Jovanov
Topic: TBD

Meet Marko, founder of Create 28, with 8+ years in ecommerce and multiple 7-figure brands under his belt. He knows what it takes to build and scale, and he's bringing that experience straight to you in this session.

Time: Tuesday, November 24, 2026, 1:00 - 2:30 PM Canberra, Melbourne, Sydney

Something About Marko Jovanov

Marko has built and scaled an ecommerce brand to $7M, and since then helped clients consistently hit 7 figure milestones through smart various advertising channels. His expertise blends marketing growth strategy with resourcefulness, giving businesses a clear path to scale. In addition, he is an expert at B2B strategies and trying to find alternative revenue streams to assist growth.

Join Zoom Meeting
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Meeting ID: 834 4577 3595

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25 NOV

Business Sales with Jack Prow

Wednesday, November 25, 2:00 AM – 3:00 AM (UTC)

Coach: Paul Waddy
Topic: Q&A

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Note: Allocated time is 1.5 hours for the Jam.

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
https://us06web.zoom.us/j/86199871061
Meeting ID: 861 9987 1061

location_on https://us06web.zoom.us/j/86199871061

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26 NOV

Thursday, November 26, 2:00 AM – 3:00 AM (UTC)

Coach: Jack Prow
Topic: TBD

Learn how to build and position your ecommerce business for a successful exit. Jack Prow is a business broker and M&A advisor who guides owners through valuation, deal preparation, and closing - so you know exactly what it takes to sell smart and achieve your goals.

Time: Thursday, November 26, 2026, 1:00 - 2:30 PM Canberra, Melbourne, Sydney

Something About Jack Prow

Bespoke Business broker and M&A advisor specialising in connecting buyers and sellers on a global scale. Focusing on facilitating meaningful transactions both domestically and internationally, Jack guides clients through every stage of the deal process from initial valuation to closing. He helps business owners and investors find the right opportunities and achieve their exit or acquisition goals.

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Meeting ID: 827 4317 3440

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27 NOV

Google Session with Cuan Ellis

Friday, November 27, 2:00 AM – 3:00 AM (UTC)

Coach: Cuan Ellis
Topic: TBD

Bring your Google Ads questions to Cuan, a vetted Google Ads Partner with 8+ years in paid media. Build campaigns from scratch, cut your cost per lead, or work out why clicks aren't converting.

Covering Search, Display, Video, Shopping and Performance Max.

Time: Friday, November 27, 2026, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

Something About Cuan Ellis

Google Ads Partner and vetted Google Ads specialist with over 8 years of experience in digital marketing and paid media. I manage a large portfolio of accounts, handling everything from campaign creation and optimisation to reporting and strategic advice across Search, Display, Video, Shopping, and Performance Max. I hold multiple Google accredited certifications and run a YouTube channel, @cuanellis, where I share Google Ads tips, strategies, and live campaign setups. I help businesses build campaigns from the ground up, optimise existing ones to reduce cost per lead, and diagnose issues when clicks aren't converting, offering clear, practical guidance based on what's actually working in accounts today.

Join Zoom Meeting
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Meeting ID: 834 4577 3595

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29 NOV

Klaviyo Session with Angus Cowan

Sunday, November 29, 11:30 PM – Monday, November 30, 12:30 AM (UTC)

Topic: TBD
Coach: Angus Cowan

Angus is a retention-focused Klaviyo specialist, focused on strategies that don't just look great on a dashboard but translate to real growth in Customer Lifetime Value. He has worked with over 200+ brands in the last 6 years through his agency MKTG Emails, generating over $100M in LTV annually.

Time: Monday, November 30, 2026, 10:30 - 11:30 AM Canberra, Melbourne, Sydney

Something about Angus Cowan

Angus is a retention-focused Klaviyo specialist, focused on strategies that don't just look great on a dashboard but translate to real growth in Customer Lifetime Value. He has worked with over 200+ brands in the last 6 years through his agency MKTG Emails, generating over $100M in LTV annually.

Join Zoom Meeting
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Meeting ID: 820 1819 2133

location_on https://us06web.zoom.us/j/82018192133

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30 NOV

Monday, November 30, 2:00 AM – 3:00 AM (UTC)

Coach: Paul Waddy
Topic: Q&A

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Note: Allocated time is 1.5 hours for the Jam.

Time: Monday, November 30, 2026, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
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Meeting ID: 861 9987 1061

location_on https://us06web.zoom.us/j/83445773595

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01 DEC

Tuesday, December 1, 2:00 AM – 3:00 AM (UTC)

Topic:
Coach:

Time: Every Tuesday, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

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02 DEC

ECOM100 & ECOM GROW: Brand Strategy and Other Marketing with Jack Prow

Wednesday, December 2, 12:30 AM – 1:30 AM (UTC)

Topic: ASK PAUL
Coach: Paul Waddy

A session with Paul Waddy. Head coach at Learn Ecommerce, two-time bestselling author, and winner of the Industry Recognition Award.

Now is your time to ask Paul about all the burning questions in your business.

Time: Wednesday, 11:30 AM - 12:30 PM Canberra, Melbourne, Sydney

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
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Meeting ID: 827 4317 3440

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02 DEC

Wednesday, December 2, 3:00 AM – 4:00 AM (UTC)

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02 DEC

Wednesday, December 2, 3:00 AM – 4:00 AM (UTC)

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Time: Wednesday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

Something about

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03 DEC

Thursday, December 3, 12:30 AM – 1:30 AM (UTC)

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Time: Thursday, 11:30 AM - 12:30 PM Canberra, Melbourne, Sydney

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03 DEC

Thursday, December 3, 3:00 AM – 4:00 AM (UTC)

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Time: Thursday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

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07 DEC

Monday, December 7, 2:00 AM – 3:00 AM (UTC)

Topic: Teach Session - TBD
Coach: Paul Waddy

Time: Monday, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

Something about Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Join Zoom Meeting
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Meeting ID: 834 4577 3595

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08 DEC

Tuesday, December 8, 2:00 AM – 3:00 AM (UTC)

Topic:
Coach:

Time: Every Tuesday, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

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09 DEC

ECOM100 & ECOM GROW: Brand Strategy and Other Marketing with Jack Prow

Wednesday, December 9, 12:30 AM – 1:30 AM (UTC)

location_on https://us06web.zoom.us/j/82743173440

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09 DEC

Wednesday, December 9, 3:00 AM – 4:00 AM (UTC)

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09 DEC

Wednesday, December 9, 3:00 AM – 4:00 AM (UTC)

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Time: Wednesday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

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10 DEC

Thursday, December 10, 12:30 AM – 1:30 AM (UTC)

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Time: Thursday, 11:30 AM - 12:30 PM Canberra, Melbourne, Sydney

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10 DEC

Thursday, December 10, 3:00 AM – 4:00 AM (UTC)

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Time: Thursday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

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14 DEC

Monday, December 14, 2:00 AM – 3:00 AM (UTC)

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15 DEC

Tuesday, December 15, 2:00 AM – 3:00 AM (UTC)

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Time: Every Tuesday, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

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16 DEC

ECOM100 & ECOM GROW: Brand Strategy and Other Marketing with Jack Prow

Wednesday, December 16, 12:30 AM – 1:30 AM (UTC)

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16 DEC

Wednesday, December 16, 3:00 AM – 4:00 AM (UTC)

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16 DEC

Wednesday, December 16, 3:00 AM – 4:00 AM (UTC)

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Time: Wednesday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

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17 DEC

Thursday, December 17, 12:30 AM – 1:30 AM (UTC)

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Time: Thursday, 11:30 AM - 12:30 PM Canberra, Melbourne, Sydney

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17 DEC

Thursday, December 17, 3:00 AM – 4:00 AM (UTC)

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Time: Thursday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

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21 DEC

Monday, December 21, 2:00 AM – 3:00 AM (UTC)

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22 DEC

Tuesday, December 22, 2:00 AM – 3:00 AM (UTC)

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Time: Every Tuesday, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

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23 DEC

ECOM100 & ECOM GROW: Brand Strategy and Other Marketing with Jack Prow

Wednesday, December 23, 12:30 AM – 1:30 AM (UTC)

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23 DEC

Wednesday, December 23, 3:00 AM – 4:00 AM (UTC)

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23 DEC

Wednesday, December 23, 3:00 AM – 4:00 AM (UTC)

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Time: Wednesday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

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24 DEC

Thursday, December 24, 12:30 AM – 1:30 AM (UTC)

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Time: Thursday, 11:30 AM - 12:30 PM Canberra, Melbourne, Sydney

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24 DEC

Thursday, December 24, 3:00 AM – 4:00 AM (UTC)

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Time: Thursday, 2:00 - 3:00 PM Canberra, Melbourne, Sydney

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28 DEC

Monday, December 28, 2:00 AM – 3:00 AM (UTC)

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29 DEC

Tuesday, December 29, 2:00 AM – 3:00 AM (UTC)

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Time: Every Tuesday, 1:00 - 2:00 PM Canberra, Melbourne, Sydney

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30 DEC

ECOM100 & ECOM GROW: Brand Strategy and Other Marketing with Jack Prow

Wednesday, December 30, 12:30 AM – 1:30 AM (UTC)

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30 DEC

Wednesday, December 30, 3:00 AM – 4:00 AM (UTC)

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30 DEC