How has my event already exceeded its limits?

We occasionally receive reports that customers have more downloads for their event than seems possible or that an event has exceeded its usage limits when they haven't published it yet. If you've experienced this, there are two possible reasons.

1. If you're using an add to calendar link in an email service like MailChimp, HubSpot, etc., the service you've added the link to is using a "link checker." This is a tool that actively goes in and clicks the links in your email, thereby marking it as a click in our service. This can happen even if you haven't yet sent out the email. Unfortunately, there isn't anything we can do about it, although we would love to. We already filter out robots like search engines, but we're not able to filter out services like MailChimp, HubSpot, etc., as they don't leave a trace/user agent.
2. The second possible reason is that some of your users might be clicking your Add to Calendar Button or link multiple times – people are curious and love to click on things if they have a nice effect (such as our beautiful button).

The link checker issue should not affect you if you have a paid plan since the event-add limit on each plan is significant. If you have a Hobby plan and your usage limit has been exceeded, please consider upgrading your account to increase your plan usage limit and avoid this issue in the future. Otherwise, the count will automatically reset when a new calendar month begins.