Analytics & Reporting ToolUse-case

Tuesday September 18th, 2018 - by Nicolas Zenker

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This is it folks – the final post in our series of articles covering each of AddEvent’s six tools. If you haven’t had a chance to read up on our other five incredible API tools, I highly suggest checking them out here.

Now it’s time for everyone’s favorite topic. Analytics.

The value

The value of analytics is pretty straightforward. While our other tools work the magic and help get your events on your user’s calendars, analytics gives you insight into user numbers and behavior. We developed this tool to help you better understand your users and optimize your interaction with them. Because at the end of the day, it’s not about us or even you. It’s about them.

Optimized tool usage leads to more events on your users’ calendars, resulting in increased top-of-mind brand awareness and higher attendance rates for your events. Go team

Analytics & Reporting

You asked and we answered. This tool was built for you.

To start using analytics go to the Analytics & Reporting tool page on AddEvent.com and sign in to your Professional or Enterprise Account. As you’ll see, we offer analytics for Add to Calendar buttons, Events with RSVP, Subscription Calendars, and the Direct URL Method. (Remember that CalendarX has its own analytics tool)

Once you’re logged in, select which of the four tools you’d like to view usage data for. For the Add to Calendar button, Events with RSVP, and Subscription Calendar tools, simply select the domain, event, or calendar (respectively) for which you wish to view usage. We summarize the data by month, and you can easily navigate between different months using the drop-down menu labeled “Period.”

Just like that, there’s all of your data. We graph everything out to help you visualize variations in usage over time. Included below is a list of the data we provide for each tool. You can read through this list now if you like, but we’ve found it’s more helpful to use as a reference as you start to implement and learn about the four tools mentioned above. This is because it’s possible to forget what terms like “hit” or “event page” in the list below are referring to if you’re not using or learning about the respective tool at the same time.

Without further ado, here is the usage data provided for each tool.

Add to Calendar button: (as used on website domains)

  • Summary: total number of downloads (both for current month & all time)
  • Downloads: number of times a user has clicked on one of the options in the “Add to Calendar” button on the domain
  • Media: breakdown of calendar vendors used by the users
  • Top 10 referring URL’s from the domain (if you use multiple buttons on your domain, these are the pages containing the buttons that are clicked the most)
  • Recent downloads on the domain (live data)

Events with RSVP:

  • Summary: total number of hits and downloads (both for current month & all time)
  • Hits: number of times the event page has been visited by users
  • Downloads: number of times a user has clicked on one of the options in the “Add to Calendar” button on the event page, has downloaded a calendar file, or has been redirected to a calendar service
  • Media: breakdown of calendar vendors used by the users
  • Top 10 referring URL’s to the event page
  • Recent hits on the event page (live data)
  • Recent downloads on the event page (live data)

Subscription Calendar:

  • Summary: total number of events, active subscribers, total subscribers, and calendar requests
  • Hits: number of times the subscribe page has been visited by users
  • Subscribers: number of total & active subscribers each day 
  • Subscribers: number of new subscribers per day
  • Media: breakdown of calendar vendors used by the users
  • Top 10 referring URLs to the event page
  • Recent hits on subscribe page (live data)
  • Recent subscribers to the calendar (live data)
  • Recent calendar update requests by calendar vendors (live data)

Direct URL Method:

  • Hits: number of times the event page has been visited by users
  • Downloads: number of times a user has clicked on one of the options in the “Add to Calendar” button on the event page, has downloaded a calendar file, or has been redirected to a calendar service.
  • Media: breakdown of calendar vendors used by the users
  • Top 10 referring URL’s using the “Direct URL Method”
  • Recent hits on the on-the-fly event page (live data)
  • Recent downloads / redirects to a calendar service (live data)

Now for a simple use case.

Not a use case

Analytics is a straightforward tool, so it doesn’t really need a use case to clarify how it works. Instead, let’s take a quick look inside analytics at what some of the graphs look like for the subscription calendar tool.

The following images are taken from one of our demo accounts, and as you can see we’re looking at subscription calendar analytics.

At the top of the page, there’s a summary of what we’re looking at – which calendar and month we’re viewing usage data for, last recorded activity, and last summation of usage data.

Farther down the page, we report the number of times the calendar subscribe page has been visited by users on each day of the month. Recall that we automatically generate a link for each of your subscription calendars that you can share on social media or in an email. When your users click these links, they are redirected to a calendar subscribe page from which your users can subscribe to that calendar. The graph below shows how many users have viewed the Demo Calendar subscribe page (but not necessarily subscribed to our Demo Calendar)

Then even farther down, we show the number of users who have actually subscribed to our Demo Calendar.

I hope these snapshots into the analytics tool were enough to give you an idea of what to expect. Analytics gives you the information you need to optimize your use of AddEvent’s tools and get more events on your users’ calendars. If you haven’t yet, sign up today to discover how our tools can help boost top-of-mind awareness for your brand and increase your event attendance rates.

If you’ve stuck with us through all six articles in this series, I believe a round of congratulations is in order! I hope they’ve helped you understand each our tools more thoroughly and showed you the true value that each can bring to the table. 

And don’t worry, we’ll be back with more posts in no time.

Until then, cheers!

Nic Zenker

AddEvent’s Chief Blog Post Writer & COO