Thursday, February 1, 1:00pm - 2:00pm (EST)
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How Blue Apron Experiments on Everything
For a company like Blue Apron that is radically transforming the way we buy, prepare and eat meals, experimentation is mission critical for delivering a great customer experience. Blue Apron doesn’t just think about experimenting to improve short term conversion, they focus on ways to impact longer term metrics like retention, referrals, and lifetime value.
Join John Cline, engineering manager at Blue Apron, to learn how his team has built their experimentation program on Optimizely’s platform.
Attend this webinar and learn:
-How Blue Apron built their experimentation program on top of Optimizely Full Stack
-How developers play a critical role in experimentation
-The key considerations for developers when thinking about experimentation